Put the same market side by side: competition on the left, monopoly on the right.
With competition, many 🏪 shops pull the price down toward cost. A monopolist stops where marginal revenue meets marginal cost. Fewer trades happen, and the lost gains stay as a red triangle. The less price-sensitive customers are, the bigger that triangle grows.
For example, if one video app is the only one your 🧑 classmates watch, a fee hike leaves them nowhere to go. With three similar apps, one hike sends everyone elsewhere. The more trapped the customers, the bigger the monopolist's triangle.
Under competition the price is pushed down to cost: P=MC=4, Q=24−1.5⋅4=18. Consumer surplus is the triangle 2(16−4)⋅18=108.
The monopolist stops at MR=MC — exactly half the competitive quantity, Q=9.
Price jumps to P=10 and consumer surplus shrinks to 27.
The missing 27 is the red triangle (deadweight loss).
If customers become less price-sensitive (responsiveness 1.5→0.75), does monopoly hurt more or less?
Responsiveness 0.75 — customers who do not walk away.Show proof
Competitive quantity is Q=24−0.75⋅4=21, monopoly quantity is half of it, 10.5, and the monopoly price soars to P=18.
Deadweight loss is 2(18−4)⋅(21−10.5)=73.5 — far bigger than the 27 at responsiveness 1.5. Customers who never leave are the monopolist's favorite gift.