This scene splits a price rise into two effects to see why demand falls.
A price change brings two effects at once. The substitution effect pushes you away from the pricier good. The income effect comes from feeling poorer than before. You can compensate by the old bundle or by the old utility. The two ways split the formula below differently.
For example, if 🍎 apples get pricier, switching to 🍌 bananas is the substitution effect. If you then buy less fruit overall because 💰 money feels tight, that is the income effect.
Cobb-Douglas demand is x1=aw/p1. The original optimum is A=(30,30).
Slutsky compensated income lets the consumer afford the old bundle at the new prices: w′=2⋅30+1⋅30=90. The compensated optimum is B=(90/4,90/2)=(22.5,45).
The substitution effect is B1−A1=22.5−30=−7.5<0 — negative, as the compensated law of demand requires.
The new optimum is C=(15,30), so the income effect is C1−B1=15−22.5=−7.5<0.
Cobb-Douglas goods are normal, so the income effect points the same way.
Δx1=substitution−7.5+income(−7.5)=−15
In the same numerical example, show that the Hicks compensated point Bh lies exactly on the original indifference curve, while the Slutsky point B yields higher utility.
Original utility is u0=30⋅30=30. Hicks compensated expenditure is e(p′,u0)=308≈84.85, and Hicksian demand is Bh=(e/4,e/2)≈(21.21,42.43).
u(Bh)=21.21×42.43=30=u0 — on the original indifference curve by construction. But the Slutsky point B=(22.5,45) gives u(B)=22.5×45≈31.82>30. Slutsky compensation affords the old bundle, so re-optimizing raises utility — which is why the dashed indifference curve sits outside the solid one.